Tuesday, July 2, 2013

The Met ends iconic metal tickets: 'Too expensive'

Now the Met’s admission button has gone the way of the subway token. Citing the rising cost of the tin-plate pieces and the flexibility of a new paper ticket system using detachable stickers, the Met ended the buttons’ 42-year run on Monday, the same time it switched to a seven-day-a-week schedule instead of being closed on Mondays.

The “French Connection” was in theaters. The Mets and the Yankees finished in fourth place. The city referred to itself as the Big Apple for the first time in advertising campaigns. And that same year, 1971, the Metropolitan Museum of Art introduced a colorful piece of metal as its admission ticket, a tiny doodad that came to occupy a large place in the reliquary of New York City, along with Greek-themed coffee cups, I ♥ NY T-shirts and subway tokens.

The buttons were introduced a year after the Met instituted a suggested-price admission system, replacing paper tickets and stickpins, and they seemed to capture the spirit of the new admissions policy, acting as a souvenir instead of a receipt.

“That badge became the un-ticket,” said Ellen Lupton, senior curator of contemporary design at the Cooper-Hewitt National Design Museum. “You weren’t paying to get into the museum; you were making a donation. And in exchange you got this beautiful little thing that also has a control function.”

“It’s sad,” said Monica Mahoney, a 46-year-old fashion designer who recently moved to Los Angeles from New York but was back on Thursday and paying a visit to the museum, as she often does. “Everyone now will keep these, like they keep subway tokens. But it’s just a memory of New York.”

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