Super Bowl Frenzy Continues To Build

It officially started Sunday as the streets of Renton to Sea-Tac airport were lined with fans in joyful chants and screams sending off the Seahawks to New York.  The above photo shows my friend Lisa Heaton, or at least part of her.  She is standing behind the woman holding the #12 banner.  Then me sister sends me this news...

Yes, custom Skittles that have become a hallmark for Marshawn Lynch as he set up an endorsement agreement with the candy maker.  While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand also will donate $10,000 to Lynch's Fam First Foundation for every touchdown he scores in Sunday's Super Bowl. 

To celebrate the partnership, Skittles has made limited edition packages of a "Seattle Mix," a bag the brand will hand out this week that includes only candies of blue and green colors.

Lynch's connection with Skittles, combined with the team's success, has caused some Seattle-area supermarkets to run short on the candy on home game weekends.

But wait, there is more...Super Bowl Boulevard is opening up to fans from around the world Wednesday in Times Square.  Broadway between 34th and 47th Streets is shut down through Saturday thanks to endless activities including a Super Bowl Toboggan run.  The toboggan run is 60 feet high, 180 feet long and you can try it when it opens at noon.  Most activities on Super Bowl Boulevard are free, but the toboggan will cost you $5 for a ride.  Super Bowl Boulevard is open from noon to 10 p.m. through Saturday so click here to see a map of what they have created!